In February 2017, Nextbit launched its first phone and sought to strengthen its visual branding and lifestyle presence. To achieve this, I directed and curated creative content for the company's social media channels, focusing on a fun and colorful aesthetic that aligned with the local tech culture of San Francisco.
My responsibilities included art direction, photography, styling, design, and brand curation for Instagram.
In my first months at Frame.io, the marketing and design team faced the challenge of launching a comprehensive workflow guide for film editing and production. With a tight deadline of two months and concurrent other big campaigns, we successfully designed and launched the guide, detailing the entire process from capture to delivery.
I played a key role in implementing the guide's branding, including the landing page hero image, logo lock-up, chapter headers, and content illustrations. Additionally, I created design collateral for the launch campaign, such as social graphics, promotional assets, and a press kit. The project required a lot of exploration, communication, daily stand-ups, and quick thinking to present a working MVP deliverable in time for launch before the end of the year. Visit the guide's website here.
In 2015, the Beats Music platform was rebranded as Apple Music and the Beats 1 Radio service became a global streaming service featuring weekly residencies from multiple artists and DJs. As part of this role, I was responsible for creating visual motion graphics, templates, and ads to promote the weekly Beats 1 Radio shows on Apple Music, both within the app and on external sites.
My responsibilities included motion graphics and animation, concept and art direction, brand design, building style guides, and ensuring quick campaign turnarounds.
Frame.io is an award-winning platform for video collaboration and review that revolutionizes the way editors receive and respond to feedback in real-time. When Apple approached our team and invited us to work with them on announcing the launch at their September Summit, we immediately began preparations. I supported the team's efforts by creating design for marketing collateral, sourcing and retouching lifestyle imagery for product display, and incorporating brand elements into the marketing page.
My responsibilities included selecting and retouching hero images, creating UI imagery, creating imagery for product display, creating social media content, and designing ads and marketing collateral based on the branding of the landing page.
The website can be found here.
After the launch of the Nextbit phone, the company faced the challenge of providing potential buyers with the opportunity to interact with the product before making a purchase. To address this challenge, I worked closely with fabricators James and Roger based in London to design and create a Mid-Century style kiosk to display an interactive website, accessories, and phones in local retailers throughout the city.
My responsibilities included researching markets and retailers, reaching out to vendors, designing and overseeing the installation of kiosks, coordinating logistics, creating web design, developing branding, and managing the onboarding and retail experience design for Azalea in Hayes Valley, b8ta in Stanford Village, Dijital Fix in Berkeley, and the Mission.
Kiosk Tablet
Kiosk fabrication by James Dale
When Jessica and Russ got engaged, they had a specific vision for their wedding. The main challenge was to seamlessly incorporate the design elements and creative elements from their wedding invitations into the living space for the ceremony and reception.
My responsibilities included event design, event installation, event coordination, and branding.
Photographed by Kristen Marie
and Ben Blood
Letterpress Designs by Jessica Hische
Florals by Floral Occassions
Featured in 100layercake(2) and Green Wedding Shoes
London Alley is an entertainment agency based in Marina Del Rey that specializes in creating commercials, music videos, and branded content. As part of my role, I created social media assets for their clients, such as Ariana Grande, Britney Spears, Kendrick Lamar, and Directors Hannah Lux Davis and Colin Tilley.
My responsibilities included Graphic Design and Motion Graphics.
See the full deck here.
The 5am Club is a book by Robin Sharma that teaches individuals how to optimize their mornings in order to improve their productivity and success. This includes three twenty-minute incremental sessions of meditation, exercise, and learning. The author and company were looking to create a lifestyle brand around the book, and I was responsible for creating a rebrand. You can see the full deck here.
My design concept for the rebrand was inspired by the break of dawn. I separated the color palette with light stripping through the darkness of night. I also faceted the bold 5 into three components which represented each part of the mantra. I wanted the overall look and feel of the brand to be effortless, beautiful, simple and light, to encourage members and motivate them to stay persistent in the process.
My responsibilities included:
Sketching and ideating logo concepts on draft paper and Adobe Illustrator.
Creating the deck in Adobe Illustrator, compositing mood boards, and merchandise in Photoshop, and UI/UX in Sketch and Photoshop.
I was inspired by the venue and style that Omar and Areej discussed when designing the stationery for their wedding invitations. The invitation suite was the first part of the wedding series which included escort cards, thank you cards, menus, and table numbers. The invitations were printed at Dependable Letterpress in San Francisco.
My responsibilities included designing the stationery, overseeing the press check, providing event design consulting, and overall consultation throughout the process.
Invitation suite printed at Dependable Letterpress in San Francisco.
When Beats Music was acquired by Apple, there were many discussions around the launch of social platforms for various sections of the company.
I was responsible for creating creative content and graphic design for these social platforms, including iTunes, Apple Music, iBooks, Project RED, iTunes Festival, and The Best of 2014 campaigns. My role also involved creating prototypes and quick sketches for campaign launches.
When Robin launched to the public market, the company wanted to create branded interactive spaces for press and influencers to gather and socialize during events in India, SXSW in Austin, New York, and London.
I was responsible for coordinating these events, managing production, designing the event spaces, creating social media campaign designs, and collaborating with AiAiAi on custom headphones.
One of the many events I have designed and coordinated, Heather + Niko's wedding is a personal favorite. The venue, The Vibiana in Downtown Los Angeles, was a dream and the concept, which was Beauty and the Beast-inspired with a red and black color palette, was a challenging but exciting opportunity.
I was responsible for creating the event design, designing and creating printed goods, and coordinating all aspects of the wedding.
Featured on Style Me Pretty
Photography by Braedon Flynn
Florals by Floral Occassions
Venue Vibiana
Desserts by Sweet & Saucy Shop
I was tasked with redesigning the office to create a more welcoming and professional environment for visiting interview candidates within a budget of $5,000. I developed a layout plan and coordinated the logistics for installation. I also assisted in the setup and oversaw the installation to ensure everything was executed according to the plan. Some of the major successes of the redesign include the new design of conference rooms, hallway design, an installation of an open-door lobby, and repainting the office.
My responsibilities included creating the concept design, budgeting, coordinating logistics and overseeing installation.
I was inspired by the resurgence of mid-century clothing and the opportunity to introduce Middle Eastern design elements to the Western fashion industry. I wanted to explore the world of menswear and create a collection that combined these influences. To do this, I worked with a seamstress based in Downtown Los Angeles to develop patterns for a pair of trousers and a cotton shirt. I also sourced the fabric and oversaw production with a manufacturing company based in Pakistan.
My responsibilities included designing the brand, designing patterns, researching fabrics, and overseeing production.
As a startup, Opendoor focuses on building community events in their most popular markets. Halloween was a relatively new event for the company to participate in, and I was fortunate to take on the role of art director for all digital and print assets for the marketing campaign. I designed a lockup around the original logo, built a color palette based on the brand book, and executed a campaign built around social media.
The campaign was one of Opendoor's most successful campaigns of the year, and my responsibilities included creating the brand design, animation, and graphic design for the event's collateral.
